We don’t forget our fears, but can a scare make a consumer care? Ian Forrester, CEO and founder of global creative effectiveness platform DAIVID, explores this thought and shares the scariest ads of all time.
Can an ad really scare you? Well, I am sure we have all seen a few campaigns that have horrified us for the wrong reasons. But could a commercial really leave us reaching for the sofa cushions in terror?
Given the short space of time (and viewer attention spans) brands generally have to work with – plus the fact that scaring the crap out of potential Read full story ›
Source: The Drum
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