Ahead of The Drum’s 2016 Digital Trading Awards, Google’s David McMurtrie, a member of the awards’ judging panel, offers his take on the key issues facing the industry.

There has been much consolidation in the space over the last 12-18 months, in particular Facebook, Google, and now Verizon have been acquisitive in the space. Not to mention the many ad tech players. How do you think this is likely to affect media trading in the sector?

A glance at the Luma landscape today reveals that there are still a huge number of tech companies operating in the ads ecosystem. Read full story ›

Source: The Drum