By Minda Smiley

The concept of “conversational commerce” has been top of mind for many marketers this year as brands try to figure out how to leverage popular platforms like Facebook Messenger and Amazon Echo to connect with consumers in a way that feels personalized.

Using artificial intelligence (AI), brands including Sephora, American Express and Taco Bell have created chat bots that interact with consumers on messaging platforms like Kik and Slack, while other brands have used the technology to talk to people via voice-controlled devices. For example, people can ask Patron for drink Read full story ›

Source: The Drum