Wieden+Kennedy London helped Ford revive a classic car in the electric format with a vintage-inspired ad campaign. Michael Hines, W+K’s group strategy director, explains how to bring back a classic.
It’s common for companies to reach for the nostalgia button when trying to restore a sense of credibility, longevity or trust in their brand. But why so often is neglected as a tool to sell the future?
When Ford briefed us to here
Source: The Drum
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