By Gordon Young
At the US retail and media summit held in Las Vegas, The Drum’s Gordon Young sat down with Peter Pernot-Day, the online fashion giant’s global head of strategy and corporate affairs, to discuss how – despite a controversial reputation – it has emerged as the world’s largest apparel retailer.
There’s something almost disarming in the way Peter Pernot-Day, Shein’s global head of strategy and corporate affairs, starts our conversation at Shoptalk Vegas – not with spin, but with startling honesty.
“We’re seen as uniquely bad,” he admits. “We’ve done some things wrong. We own those.”
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Source: The Drum
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