WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion.
The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and revealed the local celebrity’ change makers’ who will add content and clout to the app.
WeAre8 Australia CEO Lizzie Young told The Drum the campaign is targeting an audience it calls “optimistic change champions” to attract up to 2 million Aussies to the app.
“There are 2 million people in Sydney Read full story ›
Source: The Drum