Three million girls in Africa are at risk of female genital mutilation (FGM) each year and Weber Shandwick took on the challenge of generating greater awareness in the UK.
Taking home the highly esteemed grand prix from The Drum Social Buzz Awards as well as; best use of video, most innovative use of social, best use of social media advertising, low budget, best social stunt and best socially responsible initiative, Action Aid’s ‘Brutal Cut‘ resonated among the panel of judges and left a lasting impression.
Judge Alfie Green, director of Creative Nerds said: “Brutal Cut puts raw emotion, a strong Read full story ›
Source: The Drum
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