Chinese microblogging site Weibo has reported a 42% growth in advertising and marketing revenues driven by video and live streaming services.
The site, which is often referred to as China’s Twitter, reported advertising and marketing revenues of $571 million up from $402.4 million in 2015.
Weibo credited the video and live streaming deals it had signed with brands, such as its partnership with the National Football League (NFL) to live stream games and share video content, with helping boost video views across the site.
The results contributed to an overall increase in net revenues, which grew 37% year-on-year to 655.8 Read full story ›
Source: The Drum
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