In 2011, at the digital agency I worked for in London, we did a quick estimation and found that we had bought around 3%-5% of the total digital advertising inventory (display) existing in the Top 5 markets of the EU in a given quarter. 3% to 5% for a single brand is a lot of SOV, in case you’re wondering.
That agency, which I know still remains among the best in the business, was working for the most sophisticated and forward thinking client in the world; At least at that time. Every penny we invested in Online Display or Video Read full story ›
Source: The Drum
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