Wendy’s has overhauled its marketing team, promoting Kurt Kane to chief commercial officer as Carl Loredo takes over marketing in the US. Two weeks in, Kane told The Drum the reshuffle was designed to ensure the rest of the organization isn’t “playing defence” against the pace of its marketing department.
It comes following a three-year period in which Wendy’s has evolved its marketing mix and invested significantly in its digital and social channels. This recently culminated in the announcement that it would pump $25m into building “a stronger foundation across digital platforms”.
But this shift in its Read full story ›
Source: The Drum