By Sam Anderson
Ad agency Known has been playing hard since its inception two years ago, clocking in over 200% personnel growth and some out-of-this-world executions. The Drum sat down with two of its founders to talk their Tinseltown careers, the future of data-backed creativity and a particularly proximate working relationship.
As the marketing landscape consolidates, more and more agencies claim to be ‘fully integrated.’ It’s the dream of truly merged expertise: right-brain creativity and left-brain analytical firepower, melded for a galaxy-brain one-stop-shop.
Ad agency Known’s integration credentials are clearer than most. It was formed in 2020 when three agencies combined: marketing and Read full story ›
Source: The Drum