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‘We’ve been working on 1 computer with 2 keyboards for 22 years’: Known on integration

on Sep 22, 2022 | 0 comments

By Sam Anderson

Ad agency Known has been playing hard since its inception two years ago, clocking in over 200% personnel growth and some out-of-this-world executions. The Drum sat down with two of its founders to talk their Tinseltown careers, the future of data-backed creativity and a particularly proximate working relationship.

As the marketing landscape consolidates, more and more agencies claim to be ‘fully integrated.’ It’s the dream of truly merged expertise: right-brain creativity and left-brain analytical firepower, melded for a galaxy-brain one-stop-shop.

Ad agency Known’s integration credentials are clearer than most. It was formed in 2020 when three agencies combined: marketing and Read full story ›

Source: The Drum