The fast-evolving news cycle, especially during the past year, has made digital PR experts take a step forward in their outreach strategies. With all the changes and breaking news experienced in 2020, digital PRs have introduced traditional PR communications techniques as part of their approach. This is the case with ‘always-on link building’, more commonly known as newsjacking.
Always-on is a PR strategy that occurs in two main scenarios. One is when a journalist has a content request, and the PR provides them with information that answers that request and helps them with their piece. With the second, which has a Read full story ›
Source: The Drum
Industry News