By Maeve Hosea

Barnaby Dawe, global CMO, Just Eat

Trust, transparency and mutual respect. Make sure your briefing process and the briefs themselves are clear and to-the-point. Give your agency as much access to your business as you can and treat them like an extension of the team. Encourage them to come up with ideas that sit outside their remit. Agencies should be your eyes and ears on the outside world. Marketing departments can become very introspective and a good agency will remind you that consumers aren’t constantly thinking about you and help you explore new ways to grab their attention.

Nicola Coronado, marketing director, Read full story ›

Source: Marketing Week