By Sam Anderson

In one of those rare crossovers into the mainstream, news outlets last week spent plenty of time discussing a terrifying 3D billboard for Netflix’s video game-based series Resident Evil. But what does this piece of out-of-home (OOH) advertising say about the direction the industry is heading? We asked five OOH experts from The Drum Network about what’s truly cutting-edge in this space, what’s coming next and how to use OOH to cut through.

Hannah Thompson, group media director, Tug

It goes without saying that the 3D creative looks really cool. And pushing the boundaries of what audiences expect from ads Read full story ›

Source: The Drum