Keeping on top of technology, privacy and regulatory changes is a challenge, as the speed of development is faster than ever, but brands that put data safety as a focus will get ahead of the competition.
Two of the key terms that brands should start to understand are ‘data safety’, which is an extension of a well-known industry term ‘brand safety’ but applied to data. Brands are in danger of coming under fire from their own customers if they aren’t using data appropriately, and it could end up in reputational damage. Within this topic is the concept of ‘toxic data’, which Read full story ›
Source: The Drum
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