By Dom Burch

At what point does an issue morph into a crisis? And once it’s hit you as a brand what on earth do you do about it?

During my stint at Asda I was involved in and handled a number of reputational issues.

They ranged from the regular annoyance of us appearing on Watchdog, a fairly tame consumer affairs entertainment show, to weeks of detailed investigation into false allegations of child labour. Carefully unpicking myth from reality whilst holding off an aggressive investigative, albeit, as it later turned out, dodgy journalist.

Then there was the unexpected snow that ground the country to a halt. Read full story ›

Source: The Drum