By John McCarthy

Thousands in media are being laid off as the lockdown and resulting global economic downturn freezes marketing budgets. As we approach the second anniversary of the GDPR, publishers are facing the unenviable challenge of squeezing more value from digital advertising while also waving goodbye to the attribution, tracking and data once afforded by the third-party cookie.

Miles Pritchard, managing partner of data management solutions at OMD EMEA, Ben Hancock, global head of programmatic trading, CNN International and David Goddard, chair of IAB Europe Programmatic Trading Committee and an exec at DoubleVerify explained to The Drum how publishers Read full story ›

Source: The Drum