By Simon Gore

The Olympic Games are founded on symbolism. From the flame to the flag to the five-ringed identity, the competition would be nothing without its iconography.

But every four years, a new city is faced with a mammoth task. It must create an entirely new brand logo that not only has to satisfy a whole range of competing cultural interests, but retain a sense of familiarity, building on what has come before. Given the design will be subject to intense scrutiny, this is no small feat. Some step up to the plate and deliver an identity with real meaning. But others flop. Read full story ›

Source: The Drum