Trader Joe’s is a $10bn supermarket chain that doesn’t have an agency of record. What it does have is a cult of devoted fans that any brand would covet. Its success is a reminder that the best advertising in the world will land flat if a company’s customer experience doesn’t back up its brand promise.
I’ve seen this firsthand.
After 20 years in the advertising industry, I took a $12-an-hour job as a Trader Joe’s crew member. I wrote “Build a Brand Like Trader Joe’s” to explain how the company built one of America’s strongest brands without the expense of Read full story ›
Source: The Drum
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