By Minda Smiley

At Social Media Week in NYC, Refinery29’s co-founder and co-CEO Philippe von Borries spoke about how the women’s lifestyle site has evolved since it was founded more than ten years ago and why he thinks the “power of niche” is going to be the next big thing.

During his talk, von Borries gave audience members some insight into how the media company operates in today’s 24/7, multi-platform world.

He also discussed why he’s not concerned with engaging with just millennials but rather anyone who holds a “millennial ideology.”

Find out more in the below takeaways:

Refinery29 was originally supposed to be a destination for Read full story ›

Source: The Drum