By Claire Feeney

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Third-party cookies are going away. But why? And what does this mean for marketers, publishers, and advertisers?

The why

There are four main drivers pushing changes to third-party cookie tracking: consumer expectations, laws and regulations, browser changes, and ad blocking.

Consumers today genuinely care about transparency and trust from the brands with whom they spend their money. For example, 80% of audiences say they’re more likely to purchase from companies they believe protect their personal information.

Beyond this trend in customer expectations, global laws, privacy regulations and major Read full story ›

Source: The Drum