Last Wednesday, Snap announced details about the upcoming design overhaul of its flagship app, Snapchat. Snap has claimed that users are at the heart of this redesign, but it also represents an effort to exert greater control over advertising on the platform. As the changes are rolled out, some groups are likely to benefit more than others.
The most significant change is that content which Snap deems ‘media’ will now be separated from content deemed ‘social’. This division already existed for Snapchat’s professional media partners, whose content was listed on the currently less popular Discover page, but now it Read full story ›
Source: The Drum
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