By Minda Smiley

At SXSW, The Drum sat down with GSD&M creative partners Leslie Shaffer and Nikki Baker to find out what they think it takes to be a great creative.

Both agreed that it’s important to have side projects outside of advertising since it helps bring a fresh perspective to work every day. The two have written a screenplay together and recently launched a podcast called Last Week’s Balls.

When it comes to client work, they said they like to think about how they can bring a new perspective to the brands they are working with. For example, the two worked on Read full story ›

Source: The Drum