Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

What does the future hold for ‘sugary’ brands at Tesco in wake of Ribena-gate?

on Jul 29, 2015 | 0 comments

By Jennifer Faull

The move by Tesco is part of a much larger drive to show it is engaged in the debate over rising obesity levels and other health implications as the nation’s appetite for high sugar and fat food rages.

As well as a commitment to remove the sugar content of its own-brand soft drinks by five per cent each year, the grocer was also the first to dispel all sweets from its checkouts in bid to curb unhealthy impulse-buys.

All supermarkets, bar Asda, have since followed its lead and so ‘Ribena-gate’ as it has been dubbed, could mark the beginning of a wider Read full story ›

Source: The Drum