By Gordon Young

The team behind the Gen-Z entertainment publisher tell The Drum’s Gordon Young the secrets of creating viral – and valuable – content in the modern media age.

If you mention Pubity to some of the big hitters in traditional media, you might get a blank stare. But ask their kids, and you’ll get a nod of recognition. Ask Mark Zuckerberg, and he’ll appreciate it’s an outlet he has to engage – something few media outlets can boast. Kit Chilvers, the 24-year-old co-founder of Pubity, had just returned from scooping an interview with the Meta supremo himself, reinforcing Pubity’s unlikely yet undeniable Read full story ›

Source: The Drum