By Margo Waldrop

For The Drum’s Content Marketing in Focus, Margo Waldrop breaks down how to build a successful content strategy, including why UX/UI is so important, key questions you should ask yourself determine the scope of your strategy, and how to understand your target audience.

I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same Read full story ›

Source: The Drum