By Chris Sutcliffe

After Tony the Tiger took to Twitch to play games with streamers, we find out more about the growing phenomenon of VTubing.

Last week, Kellogg’s transformed Tony the Tiger into a VTuber, begging the question of whether more consumer-facing companies consider leaping into the world of virtual stars.

On August 19, Twitch viewers were treated to the sight of Kellogg’s Frosties mascot Tony the Tiger interacting in real-time with popular streamers Brennon ‘GoldGlove’ O’Neill, Chrissy Costanza and Jakeem ‘BigCheese’ Johnson while playing the battle royale game Fall Guys.

Whereas once the approach would have been Read full story ›

Source: The Drum