By Jim Dowling

The Queen called their performance “magnificent”. BA’s gold-nosed, weakly punned plane ‘VictoRious’ has touched down. We’ve got a couple more days of heroic medallists on The One Show, and then we’re done. It’s Stoke v West Brom and Saturday and the sports industry rolls on.

Does that really have to be it?

Does this extraordinary, multi-talented cast of Superhumans that have bestrode the international stage in Rio, have to disappear into the background until Channel 4’s next epic trailer four years from now kicks it all off again?

Sport, by and large, is a blunt instrument when able-bodied people are involved. Create a Read full story ›

Source: The Drum