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What makes Volkswagen a challenger brand in Malaysia?

on Jan 29, 2020 | 0 comments

By Kiron Kesav

Volkswagen has managed to carve out space for itself in the cluttered automotive category in Malaysia. By consistently challenging the category norms and upholding an attitude and corresponding behaviors that are distinctly its own, Volkswagen has managed to create an alternative aspirational space of their own. And that is what makes them an Enlightened Zagger.

Enlightened Zagger is one of the 10 challenger types that PHD Media and eatbigfish have identified by drawing on the insights and experiences of today’s challengers disrupting the status quo, presented in their thought leadership publication, Overthrow II – 10 strategies from the new Read full story ›

Source: The Drum