For the third year in a row, the World Federation of Advertisers (WFA) and The Drum are teaming up to find, and crown, the Global Marketer of the Year. Today, we hear from the judges on the qualities the winner needs to possess in 2020 – a year which has forced brands to be both agile and purposeful in the face of uncertainty.
What qualities must a contemporary, outstanding marketer possess to navigate the ongoing crisis that Covid-19 has thrust upon the industry?
With ad spend in decline, ROI under scrutiny and brands pondering their purpose, that’s the question the Read full story ›
Source: The Drum