By Sam Bradley

For The Drum magazine’s special cyberwarfare issue, we asked marketers around the world what place their industry and their peers will have in a world where words are weaponised and smart communication is replacing combat as a way of warfare.

Nicole Yershon, chief executive and founder, Nicole Yershon Collective

It’s certainly not a simple question. To start with, the role of the marketer has to be broadened into digital anyway – automation, AI (machine learning), robotics and so on – and the minute that happens security goes right to the top of the agenda.
It’s Read full story ›

Source: The Drum