What is the most significant event or technology to have rocked digital during the past 25 years? This was the question put to a panel of experts at Programmatic Punch APAC 2019.
To celebrate the 25th anniversary of the digital ad, OpenX managing director APAC Andrew Tu, Loopme general manager Pete O’Mara-Kane and Unruly chief revenue officer APMEA Phil Townend, were given the task of arguing their case.
OpenX’s Tu chooses – the cookie
“My choice is actually both the best and a worst, it depends on how you look at it. It is the cookie. At the end of the Read full story ›
Source: The Drum
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