To be in the business of events in 2020 is the equivalent of owning shares in Blockbuster back in 2010. Covid-19 has upended the way we live, work and socialise faster than you can say ‘Netflix and chill’, and the event industry has been hit hard. Really hard.
The experience economy will be worth $12bn by 2023, and, until this year, it was growing by 8% annually.
Events bring people together. They educate, empower and inspire audiences. Events can spark social movements. They can raise profits and build brand awareness.
But events are also the Read full story ›
Source: The Drum
Industry News