News UK plans to use TalkSport to build out a powerful sport proposition that spans print, digital, video and audio, a strategy it hopes will push its journalism on to the airwaves for the first time and boost its sell to advertisers.
The broadcaster is “the jewel in the crown” of Wireless Group’s stable of radio and print products, according to News UK’s chief operating officer David Dinsmore, speaking after the publisher successfully completed the acquisition of Wireless Group on Monday (26 September) this week.
The acquisition of Wireless Group, which owns stations including TalkSport, TalkRadio, and recently relaunched Virgin Read full story ›
Source: The Drum
Industry News