By Staff Writer

For most of us, Christmas starts long before we travel home to our families, put a turkey in the oven or pull a cracker. Instead, it’s when the first Christmas ads hit our TV screens that the season really begins.

The undeniable landmark event in Britain’s advertising calendar – when retailers, fashion houses, chocolatiers, banks and more all spend millions in their bid to play a role in the festivities – touching stories, hilarious sketches and celebrity endorsements are all employed to connect with audiences and trigger an emotional connection, at one of the most emotive times of year.

And then comes Read full story ›

Source: The Drum