In the UK and Ireland, HBO’s new sci-fi drama “Westworld” started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series’ Western-themed amusement park known for its wild ‘no rules’ policy.
Do you belong in #Westworld? Take our special @instagram journey and see for yourself. https://t.co/sCg3haThGM pic.twitter.com/mwFmqH4S4y
— Sky Atlantic (@skyatlantic) October 12, 2016
Sky Atlantic set up dedicated Instagram accounts and used the app’s tagging system to connect the accounts and Read full story ›
Source: The Drum
Industry News