The packaging refresh, which “channels North American outdoorsiness”, will appear across the brand’s entire portfolio of peanut butters and cereals from early June and will coincide with the start of its “Wonder-Fuel” campaign.
Along with partnerships with sports bodies and industry experts such as Man V Horse, The British Triathlon Federation and celebrity personal trainers Jacky & Mark Wren, the moves are part of an effort to push Whole Earth’s key peanut butter products as a source of protein and fibre.
Gill Heskatt, marketing director at Whole Earth Foods, told Marketing Week: “When we looked at our product and how different it Read full story ›
Source: Marketing Week
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