By Todd Kaufman

Whether it’s in the food, film or fashion space, there’s a common trend among brands right now, says Beanstalk’s Todd Kaufman – and it doesn’t look to be slowing down any time soon.

While appreciating a brand’s history and heritage has long been a behavior of nostalgia-loving Gen Zs and Millennials, 2023 proved that they are also completely here for new and evolving brand content. With this, we can expect 2024 to be a year of continued brand ubiquity.

Last year, no two brands were more visible than Taylor Swift and Barbie. Through content Read full story ›

Source: The Drum