By Jon Evans

Jon Evans, chief marketing officer of System1, takes a look at why car ads are scoring so poorly on its software designed to rank creative.

The British motorist is not having a great 2021. Record fuel prices, road-blocking protesters, green guilt and empty pumps are combining to make driving a joyless, barely functional experience. And car ads have been well ahead of trend, scoring modestly on effectiveness and failing to spark much emotional response in viewers on our Test Your Ad database. It doesn’t have to be this way.

From VW’s classic ‘Small is Beautiful’ print ad to Renault’s ‘Papa and Read full story ›

Source: The Drum