Steffen Svartberg, founder and chief executive of Cavai, reminisces about the moment advertising suddenly became a tech game. With tech fatigue setting in over the next 24 months, he predicts the record will soon change…
Can we pinpoint the moment when conversations about adtech began to overshadow the conversation about advertising itself? Presumably, it was at some key inflection point in the rise of Google – maybe 2004, the year when the search giant’s revenue hit $3.2bn, up from just $18m in 2000, and it suddenly became clear that the people with the technology had figured out how to Read full story ›
Source: The Drum
Industry News