It’s 2022, and brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products. This can have devastating consequences for both ignored demographics as well as the brand, explains Casey Hobgood, associate strategy director at We Are Social US. Hobgood lays out four strategies marketers can take to do better in the future.
Lately, it seems that the universal goal for brands is to be culturally relevant. Marketing teams are briefed to hyper-analyze content and brainstorm for how to make a brand resonate with their consumers. However, the root of the issue is Read full story ›
Source: The Drum
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