By Seb Joseph

Remember Blackberry? The company that used to be a behemoth of smartphones? It’s back with a marketing scheme to prove it isn’t just a brand for the original crackberry fans but can also be a viable alternative to Apple and Samsung within the next three years.

Proclamations like this aren’t as powerful as they might have been in 2013 when Blackberry first tried to fix its once broken brand. That didn’t turn out so well – it ended up with a $1bn billion write down of its new phones. Now, as it prepares to trumpet the arrival of its much-anticipated KeyOne Read full story ›

Source: The Drum