By Julio Taylor

Much has been written about the power struggle between the rational and irrational powers of the mind — the divided brain, the opposing forces that will convince you to have that extra slice of pizza even though you know you shouldn’t.

In Daniel Kahneman’s landmark book, ‘Thinking Fast and Slow‘, they are described as two separate systems of thinking; first, the emotional and irrational process that makes you love or hate something, followed by the slower and more thorough process of rational logic.

Balancing the short-term “sugar hits” of performance marketing with the long-term, “slow burn” power of emotional brand building Read full story ›

Source: The Drum