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Why brands are learning to be oblique to connect with their audiences

on Sep 28, 2016 | 0 comments

By Leo Rayman

Earlier this year, Real Life magazine launched online exploring living with technology (with the emphasis on living).

Its editor-in-chief Nathan Jurgenson is a social media theorist, contributing editor at the New Inquiry and a researcher at Snapchat. This isn’t a fast-news pop-tech site, the writing is thoughtful, personal and intelligent. Its writers hail from the New York Times, the Guardian and the Atlantic amongst others and are accompanied by a raft of academics, professors and authors.

The content is good. Really good. But what surprised me was a sentence buried right at the bottom of the site: “Real Life is made Read full story ›

Source: The Drum