By Sarah Vizard

The EU’s General Data Protection Regulation (GDPR) is due to come into force in the next two years. While the exact wording and therefore the legal interpretations and implications are still not fully clear, brands should still be “on the front foot”.

Speaking at the annual Direct Marketing Association (DMA) Data Protection Conference, Christopher Graham, the information commissioner, said: “Brands should get on the front foot before the Information Commissioner’s Office comes knocking on their front door. You want to keep several jumps ahead of the sheriff.”

Getting leadership on board

Key to ensuring brands are compliant with new laws is getting Read full story ›

Source: Marketing Week