By Amela Priddis

Global brand strategist at Ogilvy & Mather London and Ogilvy Pride (O&M’s LGBT and straight ally network) Amelia Priddis explores identity, and lessons for brands.

A recent YouGov survey found that one in two young British people (18 – 24 years old) do not identify as 100 per cent heterosexual – which doesn’t surprise me. We are living in a socially liberal age where young people feel able and have opportunity to experiment without shame. But more than that, our identity is less fixed. People are less afraid to explore who they are. (And why not? It’s fun). So why do Read full story ›

Source: The Drum