By Suzy Barnes

A new set of streamers have cropped up on Twitch. Bikini-clad, cavorting in hot tubs and actively charging viewers money for doing exactly that – is this where brands want to be?

It took me a while to get used to the idea that people watch other people play games. But they do. You might not believe it, but, for a whole section of society and particularly children, the video game live streaming service known as Twitch is the center of the universe.

Hundreds of millions of people watch streamers play games live every month, with 15 million tuning in Read full story ›

Source: The Drum