Larger corporations and brands looking to forge working relationships with startups should consider bringing incubators in house to drive efficiency and value across the business according to Tarah Feinberg, CMO and NY managing director at startup/brand connector Kite.
Speaking to The Drum Feinberg said that establishing in house incubators means that brands don’t need to expend energy and cost searching for new startups each time they have a business problem to solve.
“Bringing incubators in house really makes sense for a lot of companies especially global, multifaceted companies,” he said. “It allows them to nurture a relationship with a start-up that might Read full story ›
Source: The Drum
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