Clarks has decided to take a “calculated” risk and run an advertising campaign on WhatsApp as it hopes to assert ownership of its desert boot product and “freshen up” for the 21st century.
The campaign, which will push messages out to consumers who add a specific number to their WhatsApp contacts, focuses on the history of the 65-year-old boot and tells the story of three characters from different subculture movements, including writer Steve Barrow, a pioneer of the 1960s mod scene, and reggae icon Stitch, who will discuss how the boots inspired the Jamaican scene in 70s Kingston.
Speaking to The Read full story ›
Source: The Drum
Industry News