By Kyle O'Brien

Whether aliens are attacking the arctic, outlaws are stranding a family in the wild west or kids are just needing a ride home, Toyota is bringing the action to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the spot, titled ‘Heroes’, Cobie Smulders is calmly behind the wheel of the SUV in the role of action hero and mother as she rescues a cast of characters in familiar movie moments.

The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the ‘Go Read full story ›

Source: The Drum